SEO and Digital Marketing Course

Master search engine optimization and digital marketing strategies with our expert-led training, designed to boost online visibility and drive business growth.

Master SEO and Digital Marketing

Learn proven SEO techniques and digital marketing strategies to increase website traffic, improve search rankings, and grow your brand online.

This Course Includes

  • 8 Sessions
  • 30 Hours of Practical Training
  • Real-World SEO Projects
  • Hands-on Labs with Google Tools
  • Tools: SEMrush, Ahrefs, Google Analytics
  • Expert-Led Workshops
  • Access to Marketing Simulation Platforms

Things You'll Learn

  • Core concepts of SEO and digital marketing
  • Keyword research and content optimization
  • Building effective digital campaigns
  • Using analytics to measure success
  • Aligning marketing with business goals

Course Content

Introduction to SEO and Digital Marketing
  • What is SEO? Why it’s critical for online success.
  • Overview of digital marketing channels: SEO, PPC, social media.
  • Key platforms: Google, Bing, and social media networks.
  • Hands-on: Setting up Google Search Console.
  • Common mistakes: Keyword stuffing, poor user experience.
  • Case study: How Amazon leverages SEO.
  • Understanding search engine algorithms.
  • Practical exercise: Analyzing a website’s SEO health.
Keyword Research and Content Strategy
  • Finding high-impact keywords with SEMrush and Google Keyword Planner.
  • Hands-on: Conducting competitor keyword analysis.
  • Creating SEO-friendly content: Blogs, landing pages.
  • Optimizing for intent: Informational, transactional.
  • Lab: Writing a keyword-optimized blog post.
  • Content planning: Editorial calendars and pillars.
  • Real-world scenario: Boosting a local business’s rankings.
  • Best practices: Long-tail keywords and user engagement.
Technical SEO and On-Page Optimization
  • Site speed, mobile optimization, and crawlability.
  • Hands-on: Using Google Lighthouse for audits.
  • Optimizing meta tags, headers, and images.
  • Building internal linking structures.
  • Lab: Fixing technical SEO issues on a sample site.
  • Schema markup and rich snippets.
  • Case study: How HubSpot improved its rankings.
  • SEO tools: Screaming Frog, Yoast SEO.
Digital Marketing Campaigns
  • Overview of paid ads: Google Ads, Facebook Ads.
  • Hands-on: Creating a Google Ads campaign.
  • Social media marketing: Strategies for engagement.
  • Email marketing: Building funnels and automation.
  • Lab: Designing a social media ad campaign.
  • Analytics: Tracking ROI with Google Analytics.
  • Real-world project: Launching a multi-channel campaign.
  • Trends: Influencer marketing and video ads.
Analytics and Advanced Strategies
  • Advanced Google Analytics: Events, goals, and funnels.
  • Hands-on: Setting up conversion tracking.
  • Link building: Earning quality backlinks.
  • Emerging trends: Voice search, AI in marketing.
  • Lab: Simulating an SEO strategy for a brand.
  • Local SEO: Optimizing for Google My Business.
  • Case study: Airbnb’s digital marketing success.
  • Final project: End-to-end SEO and marketing plan.

Why Choose This Course?

  • Led by SEO and marketing experts
  • Practical labs with industry tools
  • Flexible online training with live support
  • Covers SEO, PPC, and social media
  • Prepares you for digital marketing roles
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